Korea has an economic structure through trade of import and export accompanied by the technological power. It is well known that to explore the stable trade market because the importance is bigger in case of companies of Korea.
However, the establishment of overseas market is not easy by the companies of Korea in reality because of the lacks for the understanding of local culture, market analysis and marketing strategy competence.
For this purpose, KBCC (Korea Business Convention Center) has been established at Korea (Seoul), Malaysia (Kuala Lumpur) and UAE(Abu Dhabi) commonly. It will help companies of Korea launching as a foothold to foreign market.
Malaysia has a potentiality to jump into the level of advanced countries as their national competitiveness is high among the East, West and South Asian countries. The establishment of Korea Business Convention Center was planned in order to enhance the national competitiveness of both countries by Korean trade through Malaysia and to promote the development of companies of Korea..